VIZ Media welcomed rare in-person appearances by BLEACH Character Designer Masashi Kudo and Producer Ken Hagino, who will offered insights to the audience prior to the start of the film. A costumed version of the character KON from the movie was also on-hand to welcome guests and pose for pictures. The first 100 attendees on June 11, at the Regal Union Square Stadium 14 location received a special BLEACH armband courtesy of Great Eastern Entertainment, Inc., a leading licensed manufacturer of animation and entertainment merchandise.